Oct 22, 2012

The creative world of Hans Donner

Time Dimension clock

Last week I attended a lecture by Hans Donner ("The creative world of Hans Donner"), who designed the logos for TV Globo and SIC (TV channels from Brasil and Portugal, respectively), thinking I would hear about the creative process of branding design. I was very disapointed because, instead, Hans Donner almost talked about his personal and professional life path, adding no further knowledge about creative processes.

However, Donner talked a lot about a creation of his one: "Time Dimension", a watch different from any other - a watch with discs instead of pointers. It's not that I loved it (it's too "high tech" for me) but, as I'm currently reading a book that talks about the impact of beauty and design on our relation with objects, I found it interesting because, as the author claims, this watch give us a softer and more peaceful perception about time, there's no tic-tac or agressive pointers, only a super natural design, making time pass by as smoothly as the earth spins, in a game of shadows that reminds of sunset and dawn.

Wouldn't be interesting if the color scheme could change according to the time of the day? I'd like to see a sunset on my fist, everyday!

"These and related findings suggest the role of aesthetics in product design: attractive things make people feel good, which in turn makes them think more creatively." Donald A. Norman in Emotional design.

Learn more about Hans Donner here.

See you soon,

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